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Gala Games has partnered with Unity Technologies in a $20 million professional services deal to realize an ambitious metaverse project involving Sim City creator Will Wright.
Under the deal, Unity will leverage its development expertise and real-time 3D platform for VOXverse, the metaverse for Gala Games’ VOX Collectible Series, which includes multiple games.
Gala is a Web3 gaming and entertainment company that publishes many games funded by the sale of non-fungible tokens (NFTs) and its GALA token. It has been able to fund big budget games in this way and it has attracted seasoned game developers like Wright.
About 1.3 million players have supported Gala Games and a total of 28 games are now in development, Jason “BitBender” Brink, president of blockchain at Gala, said in a press event.
“We’ve given a little behind-the-scenes look at VoxVerse,” Brink said. “There’s some cool stuff coming up that we’ve been doing with Vox recently.”
The company has released a series of adventure packs for Vox fans. And it will launch VOX Souls at the end of the month, which will determine what kind of character you play in the VOXverse. VOX Idle, a text-based game, resembles an old adventure game and will be playable on Discord in July.
Gala Games built its blockchain ecosystem on the Gala Games token (GALA), which is created on the ERC-20 standard for the Ethereum blockchain, and it also works with the Binance Smart Chain. The token allows players to invest in and own their game assets, such as Spider Tanks. They can also resell them. Their tokens also give them the right to vote on the future direction of the game’s development.
Gala Games raises funds for its developers and its own purposes by selling NFTs used in the games. It pays for its blockchain processing fees — the computing nodes that verify things like NFT ownership — by giving tokens to those running the nodes.
The deal brings Unity’s Accelerate Solutions expertise into the studio to support Gala’s development of the VOXverse – a living, breathing virtual world that the company says will be interoperable, immersive and ever-evolving.
“We are humbled by the confidence the Unity team has in what we are building,” said James Olden, Gala Games chief strategy officer, in a statement. “We are confident that Will Wright’s vision for VOXverse will chart a course that will completely change the way people think about ‘metaverses’ and lead the entire game industry to legitimize web3 technologies for entertainment.”
The Unity team joins Gala’s in-house team behind Mirandus and Gallium, the studio of The Sims creator Will Wright, to create a deep social metaverse. All together, Gala Games itself has more than 400 people.
Gala Games has teamed up with The Sims designer Will Wright and his team at Gallium Studios to create a unique VOX world beyond the metaverse – powered by NFT memory and featuring continuously growing and evolving characters.
The VOXverse will bring Wright’s design sensibilities with players setting their own goals to the blockchain, with NFT avatars bringing memories and features from all of their gaming experiences into one cohesive digital experience.
“Our team is adept at working with partners to identify their key challenges and help them develop elegant, effective solutions spanning AR, VR, robotics and mixed reality environments,” said Ryan Peterson, vice president of acceleration solutions at Unity, in a statement. † “We are proud to be able to help Gala advance Will’s vision for a new, interactive style of play.”
In VOXverse, each avatar has unique personalities and encounters, which dynamically change over time as a result of their in-game experiences. Players can build social influence, battle in factions, participate in world building, own land in different dimensions, explore different terrains and access Gala’s other live games. It’s a bit like a blockchain version of Minecraft.
With portions of the virtual city dedicated to VOX’s growing roster of IP partners, including fantasy MMORPG Mirandus and AMC’s The Walking Dead, the world will continue to expand and mirror every serialized VOX drop. VOXverse represents Gala’s ambition, scale and confidence. Further plans for the future of Gala’s VOX entertainment vision will be announced at Galaverse, returning to Malta on June 6-8.
Gala Games made the announcement during the Galaverse event in Malta. This week, it also announced that it is publishing three more blockchain games: Champions Arena, FreeStyle Football 2, and The Forever Winter. And it also revealed that it is making a Battlestar Galactica blockchain game. In the game, the player’s mission is to recapture one of the 12 home worlds of humanity from the Cylons.
“We’ve been working on the Battlestar Galactica blockchain game with our friends at NBC Universal for quite some time now and can finally tell the world about it,” Brink said.
And it said that the Wild West shootout game Grit will be available on the Epic Games Store. Champions Arena is scheduled for release in 2023 for mobile devices and PC.
Music and movie
Gala also unveiled its new brand vision to reinforce its focus on leveraging the power of Web3 to empower fans. Gala is now the new parent company of the Gala entertainment properties for Gala Games, Gala Music and the newly launched Gala Film to unify its “Watch/Listen/Play to Earn” approach.
Gala Film will give fans a real sense of ownership in the content they love. The platform opens up possibilities such as voting on script choices or casting or allowing fans to actively participate in the content they consume from their favorite IPs and talent. Gala Films has several upcoming projects in the pipeline, including a Vox feature film (yet to be named).
“These three vertical lines of games, film and music are all deeply intertwined. And what we want to do, as the globally respected leader in this Web3 entertainment space, is to bring these closer together so that they can all benefit from each other to create better experiences for the end users,” said Brink. film is an important part of that and fits in nicely with music and games.”
Gala just completed its second month-long rewards event called May Mayhem. Gala gave away over $4 million in GALA tokens and NFT rewards to the fans and node holders for simplifying the play of Town Star, Spider Tanks, Town Crush and referring players to the Gala Games platform. About 600 people attended the event in Malta.
“We see Galaverse as a great way to give back to our community,” said Brink.
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